Business and Financial Training from The Matchett Group
Courses > Business Analysis > Making A Business Case
Making a Business Case1 day
Making a Business Case provides delegates with the skills they require to successfully present a business case. This course explains how to identify the key stakeholders to whom the case is to be addressed, and to create a cost-benefit analysis. Delegates get the opportunity to write a report and prepare a presentation outlining the business case.
This course is delivered by trainers who bring their substantial practical experience to the programme. For an on-site audience the course can either be run using a realistic case study, or can be used as a workshop to focus on and develop the outlines of a real business case - using the delegates' own projects as a basis for the practical exercises.
A comprehensive manual, including references for further reading, is supplied as part of the course.
- What is a business case?
- The drivers of business change
- When business cases are needed
- Framework for constructing a business case
- Defining the audience
- The concept of stakeholder analysis
- Generic project stakeholders
- Identifying stakeholders
- Stakeholder management strategies
- Assessing feasibility
- Aspects of feasibility - business, technical and financial elements
- Using PESTLE analyses to assess feasibility
- Force-field analysis
- Defining the benefits
- Tangible and intangible benefits
- Immediate and longer-term benefits
- Identifying the benefits
- Quantifying benefits
- Presenting intangible benefits.
- Defining the costs
- Tangible and intangible costs
- Once-off and recurring costs
- Identifying the costs
- Quantifying the costs
- Dealing with intangible cost elements
- Impacts and risks
- Identifying non-cost impacts
- Identifying risks
- Devising risk management strategies
- Practical exercises
- Identifying benefits
- Identifying costs
- Identifying impacts and risks
- Assessing the financial case
- Payback calculations
- The time value of money
- Discounted cash-flow/net present value
- Internal rate of return
- Presenting the business case 1 - report writing
- Identifying and focusing on the audience
- Structure of the document
- The importance of the management summary
- Details and appendices
- Appearance of the document
- Presenting the business case 2 - presentation techniques
- What makes an effective presentation?
- Identifying and focusing on the audience
- Structure of a presentation
- Presenting the issues
- Visual aids
- Presentation techniques
You can call Matchett on +44 (0)1295 814200 to book a course or simply discuss your training needs OR email us:
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