Business and Financial Training from The Matchett Group
"There are certain things that we know we don’t know. We call these the 'known unknowns'…". Dick Cheyney
Proof (if it were needed) that sometimes even the professionals get it wrong. So how does a writer connect the audience to the key messages? This session focuses on creating effective writing that is clear and easy to understand on the part of the target audience.
Exploring a few structured communications techniques, we examine the impacts of language and the effectiveness of clear messaging within written text.
We build on words, phrases and sentences to generate effective paragraphs. The overall aim is help learners produce written material quickly and correctly.
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