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Influential and persuasive presentations that deliver results.
Even skilled and experienced presenters can fail to motivate their audience. Confidence alone is not enough to deliver the right result. Presenters need skill and finesse. Either way, the results can be unhealthy for business leading to lost opportunities, resistance to change, credibility and reputation weakening.
This course gives the ordinary presenter that ‘wow’ factor which will come from presenters knowing what matters to them and being authentic as well as understanding what matters to their audience and having the skills and confidence to adapt as appropriate whilst remaining true to self.
The returning participants will benefit your organisation by:
using influencing techniques seamlessly within the context of the presentation;
managing challenges, objections and interruptions from a sceptical audience;
skilfully facilitating a fully interactive session to gain maximum buy in;
recognising and adjusting delivery styles to suit the needs of the audience and subject matter;
recognising their strengths and ongoing development needs.
This course will suit all who need to improve their understanding, from those who have no existing knowledge to those looking for a refresher.
Essential Presentation Skills
PRE COURSE WORK
During the course, participants will be given the opportunity to deliver several work-based presentations; we therefore advise participants to bring with them a range of supporting material so that they can select their resources appropriately.
In addition, there will be an initial diagnostic presentation in the morning of Day 1. Participants are asked to prepare a 3-5 minute presentation which should be a real-time example from their own business area (see session 3 below).
SESSION 1 OVERVIEW OF THE COURSE AND INTRODUCTION
The course is introduced in relation to fundamental knowledge and skills gained on Effective Presentations Part 1; specifically focusing on learning and applying the skills of influencing and persuading, rather than the mechanics of delivering an effective presentation.
Participants share and agree the course objectives, the learning journey and the ground rules, in particular the agreement to give and receive valuable feedback.
SESSION 2 WHAT MAKES A TRULY POWERFUL PRESENTER?
Knowing what it is that creates an outstanding presenter is key. Participants begin this course by developing a set of criteria that defines truly powerful and charismatic presenters; this will be used for the duration of the course as a template against which participants measure their progress.
Participants identify, with the input of the tutor, what truly powerful and charismatic presenters specifically do. The aim is to create a model of excellence and a vision of the powerful presenter they will become.
SESSION 3 WHERE AM I NOW?
Participants deliver a short presentation to establish their existing skill-levels. This session enables them to diagnose their current performance and map it against the model of excellence developed earlier.
These individual presentations aim to influence or persuade their audience in some way, rather than simply to inform them. Participants will use a real-time example from their own business area, selling a concept or putting forward a business proposal which they will have prepared as pre-course work.
Each participant receives feedback via group feedback, and the key learning points are summarised to support their cumulative learning.
SESSION 4 PREPARING TO SUCCEED
Failure to prepare = prepare to fail. Presenters who achieve outstanding results know clearly what it is that they want to achieve and what their audience wishes to achieve – and they have a very clear vision of how that result looks. This session emphasises the primary importance of preparation and raises participants’ conscious awareness of what they need to consider to get the result they want.
The focus of this session is on understanding and anticipating the audience’s needs, and applying advanced techniques to visualise outcomes and achieve success.
SESSION 5 THE POWER OF UNCONSCIOUS INFLUENCE
93% of all face-to-face communication occurs at the unconscious level. The remaining 7% of transferred communication is received through the actual words that are said. Establishing rapport and influencing groups are learned skills which the truly effective presenter has perfected. Here, participants learn how to ensure they are in control of their 93%.
The focus turns towards the presenter’s audience. Participants learn how to build group rapport and how to read the non-verbal signals. They use strategies and techniques, firstly to understand the unconscious decision-making processes and then to lead their audiences to change.
SESSION 6 APPLYING THE LEARNING
Here, participants have the opportunity to rework their presentations, applying and testing the learning of the day. Feedback gained from colleagues reinforces their ongoing development and affords them a valuable perspective at the end of the first day.
The specific focus of this session is on mapping performance against the model of excellence, building group rapport, planning from the audience perspective, clear and positive outcome thinking, a clear structured introduction and conclusion, and the use of influencing techniques.
SESSION 7 REVIEW OF DAY 1
At the mid-point, the process of review allows participants to bring learning forward from Day 1 and apply it in context. This allows them the opportunity to demonstrate, rather than simply state the key learning.
We encourage participants to share their experiences of Day 1, typically in the form of small group presentations.
SESSION 8 COMMUNICATING WITH YOUR AUDIENCE
People like people who are like them. I like people who are like me. Trust, respect and rapport are built when audiences feel understood and communicated with. The process of positive influencing is therefore a question of relating key messages in a variety of ways, depending on the communication preference of the audience.
This session introduces participants to four core communication preferences, exploring how individuals and audience groups have different characteristics, behaviours and needs. We define clear strategies for influencing each of the social styles, in order to address their individual values, identities and purpose.
The greatest fear of the majority of presenters is around taking questions from the audience. A powerful presenter welcomes the audience into the presentation and sees audience questions as opportunities to interact. Participants explore how to prepare responses to anticipated questions from the audience.
SESSION 9 CREATING A MEMORABLE MESSAGE
The human brain can handle only 7 +/- 2 chunks of information at a time. Here we guide participants to create impactful materials using key images and key messages so that the audience can easily digest and recall their messages and presentation.
Top presenters deliver presentations with ease; they often operate without notes and use the minimum of visual support. Their delivery style appears spontaneous yet it has been meticulously prepared and rehearsed. Participants learn how to do just this.
Participants break their presentations into 5-9 chunks to help their audience retain their core messages and create memorable and highly effective presentations.
SESSION 10 CONCLUSION STRUCTURE
In this session participants are challenged to consider how to conclude their presentations on a strong note in ways which ensure that audiences think, feel and commit to act as a direct result of attending the presentation.
SESSION 11 WHERE AM I GOING?
A final presentation anchors learning effectively, giving the participants a positive memory of the total learning experience. It challenges them to review and apply all the techniques learnt over the last two days.
This presentation allows participants to compare performance improvements, specifically in the areas of structure, visuals, gestures and body language, audience rapport and relationship, building personal impact and achieving outcomes.
SESSION 12 INHABITING CHANGE
Changing the habits of a lifetime requires focus, self-awareness and discipline. For change to become permanent, participants must continue to practise and reinforce their own learning. The journey has only just begun.
We encourage participants to identify specifically what, when and how they will use the experience over the past two days to inhabit a new persona – the truly powerful presenter.
Influential and persuasive presentations that deliver results.
This course is designed for learners who already deliver presentations and now want to perfect their personal delivery style. It is especially useful for those who have a specific presentation to deliver, which they can rehearse during the course.
If this course could help you please contact us. Our team can help evaluate your exact requirements! Call us on +44 (0)20 7549 8620 or send us a quick email below.