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Driving the new ideas that move business towards success.
“Creativity is needed in all situations – it remains his most powerful weapon in the battle for survival. It becomes most critical exactly when needed.” This highly experiential course is designed to help delegates discover how to use their complete brain, not only the linear but also more particularly the lateral and intuitive elements and apply all this to business thinking. In doing so, delegates will be able to analyse how the use of innovation can enhance their current job role and future performance. They will learn to work with a number of tools to help them think laterally.
Session One – Creativity, imagination & innovation – what is it?
In small groups participants will consider four different aspects of creativity and innovation:
• Its definition
• Models of creativity seen in others
• How our businesses assist or hinder creativity
• The barriers to creative thought individuals may have
The delegates will discuss the definition and barriers. The three main styles of creative working are outlined.
Session Two – What are the barriers to creativity?
Beginning by considering the ‘Barriers to Creativity’ in the workplace, this session focuses the delegates minds more accurately on where creative thinking can help them in the workplace. Barriers that are explored are both internal and external in nature – although internal barriers are given greater focus. Delegates begin to develop their awareness of what constitutes creative thought and consider how the human brain operates and processes information. They consider the ability of our brains to store data and ways in which, by using different retrieval systems, we are able to make fresh connections.
Session Three – Internal opportunities
This session challenges the standard brain’s ability to come up with fresh perspectives. The exercise in this session is designed to press home the message that creative working (while childlike in certain elements) is actually a fuller use of the cranial cortex’s capacity to make connections. The creation of a creative working environment is covered in this session.
Session Four – Creative work styles and triggers
A creative thinking exercise that is challenging and powerful pulls the learning of the course together. This session is flexible, utilising a working style appropriate to the number of delegates and the challenges being faced.
Session Five – Group creative problem solving
Working in discrete groups, delegates are challenged to face a specific work-related problem with the focus of working within a defined creative style to develop options. Each group then feeds back to the rest of the delegates on the merits – or otherwise – of their specific working style.
Session Six – Creative delivery & close
Creating a plan for action. The delegates will consider how they will apply their new creativity models to the real world of deadlines, profitability and processes. This closing session highlights several key techniques that realign their thinking and deliver it creatively! Using creative tools delegates crystallise the skills, ideas and thoughts to take back with them into the workplace as more creative contributors.
By the end of the course delegates will be able to:
• Increase their ability to come up with ideas
• Understand that creativity is a real tool that is accessible to everyone
• Apply several creative thinking tools to their work situation
• Value creative thinking as a profit generating tool
• Access and express their entrepreneurial spirit
• Appreciate how innovation can boost performance