One Day MBA

One Day MBA
Location: London
Date: 20 June 2017  | 9.00 am to 5.30 pm
Price: £395+VAT

‘One Day MBA’ is an exclusive masterclass providing leaders, managers and executives with the opportunity to learn and practise the essential business skills they need to make a real difference in organisational direction and their individual career progression.

How can people make a significant positive impact on their organisation if they do not know how to can devise and implement strategic planning that aligns with the overall mission of their organisation?

Course overview

• Strategy: Is your strategy understandable to all your people and can they implement it? We will review some classic techniques for developing strategy as well as the importance of aligning strategy and metrics in an organisation. Weaknesses of traditional strategy approaches will be analysed and thinking introduced that brings these approaches up to date.
• Finance: Do your metrics support your goals or obstruct them? Can you be sure how you are really performing? An introduction to finance highlighting what you need to look for and the questions you need to ask. That means sufficient familarity with financial information to recognise where you need to pay attention and where you don’t.
• Marketing: How do organisations compete in a world where old competitive advantages are no longer sustainable? How can you understand what is really important to your customers? We will explore techniques to develop a content marketing strategy that will deliver exceptional value. We will highlight the importance of data and technology as the means to an understanding of the heart and the mind of customers.
• Change Management: How to ensure the organisation and its people embrace change? The challenges of managing change are explored and practical techniques given to maximise the chances of success. Based on contemporary theory, combined with real world learning from actual projects.
• Leadership: How to bring success through people? Succeeding as a leader requires an understanding of ourselves and others. We project our own likes and dislikes onto others. People have several different needs that have to be met for them to be truly motivated. We will explore these, how to manage in relation to them and also consider the preferences we have as individuals for certain styles of management.

Learning Objectives

By the end of this event delegates will be able to:

• Develop cutting-edge strategies
• Understand their management style
• Create strategic vision
• Devise and implement finance, marketing, leadership and change processes that align with strategy and deliver successful outcomes
• Gain an integrated perspective of business systems and processes
• Identify when changes are needed and how to implement them
• Recognise change management issues and how to handle them

Teaching Methods 

One Day MBA is not the typical seminar, teaching academic principles and theories that everybody learns with concepts which are not applicable in the real world. We offer an exceptionally pragmatic masterclass with cutting edge thinking, hands-on guidance and tangible, relevant examples that will change the way you work after just one day.

About the masterclass leader

Richard Jones has exceptional international business experience. Richard has led major global change programmes, including for the United Nations Development Programme. He has created new businesses and helped build others. He was a founding Director of a Nasdaq listed company with a current ROI (return on investment) of 75 x for shareholders. Additionally he was a co-founder of a telecoms start-up with ROI of 25 x, a software company with 40 x ROI and advisor from launch of a start-up electronics firm with a 50 x return.
Richard trains and facilitates senior executives on strategy, finance and marketing from companies including Nike, Santander, RBS, BCG, Shell and Unilever. He has led lead strategy, commercial launch and change projects for blue chip companies and in the toughest circumstances and environments from the US across to Kazakhstan and from the Arctic Circle down to South Africa.

One Day MBA
Location: London
Date: 20 June 2017 | 9.00 am to 5.30 pm
Price: £395+VAT