Smart Writing

“There are certain things that we know we don’t know. We call these the ‘known unknowns’…”. Dick Cheyney

Proof (if it were needed) that sometimes even the professionals get it wrong. So how does a writer connect the audience to the key messages? This session focuses on creating effective writing that is clear and easy to understand on the part of the target audience. Exploring a few structured communications techniques, we examine the impacts of language and the effectiveness of clear messaging within written text. We build on words, phrases and sentences to generate effective paragraphs. The overall aim is help learners produce written material quickly and correctly.

This course will help learners to:

• Swiftly improve their written outputs using clear English
• Continue to improve their own writing style and eradicate old habits
• Create effective and correct written work easily
• Have confidence in what they produce
• Create clear and simple sentences that carry their message
• Select language that creates a concise and appropriate tone
• Write to engage people such that they read and take action
• Use positive and concise language
• Produce written work quickly and effectively

Want this course tailored to meet your exact needs?

Contact us for a bespoke detailed course outline, or to arrange a no obligation meeting.